One Company, Three Business Verticals
LDR Invest, a holding company for multiple business units in multiple industries engaged JMACRAE GROUP to build a cohesive strategy across its enterprise. In addition, we facilitated the clear definition of each business vertical, along with their unique identities.
The goal was to align on messaging for LDR overall, along with clear, succinct statements for what products and services are offered within the three business verticals and affiliate companies.
After engaging in a discovery and strategic business planning process, a working blueprint was developed with platform messaging, working copy, and subsequent tactics to activate business and marketing plans.
In addition, we designed, developed and launched the websites for each affiliate in LDR’s portfolio: LDR Growth Partners, LDR Advisory Partners, and LDR Leadership.