Celebrating Strategy: Bringing a Plan to Life
While the last several months threw most everyone a curveball or two, we helped our good friends at ArtsNOW meet this challenging year head-on. JMACRAE GROUP led the efforts of charting a path for the future with a new strategy, a new look, and a new message.
For over 20 years, ArtsNOW has been leading the way in reshaping education through best-in-class professional learning and development for K-12 educators and administrators. By integrating visual, digital, and performing arts into core curriculum, the classroom sets a stage for all students to experience and master creativity, collaboration, and critical problem-solving skills.
We heard loud and clear from the ArtsNOW team the need to elevate and accelerate the organization’s vision and philosophy.“We want to continue to transform traditional classroom learning that will make a difference in teacher confidence and student engagement on a larger scale,” stated Pamela Walker, CEO of ArtsNOW.
To help achieve the organization’s goal of advancing integrated education, we worked with the ArtsNOW leadership team and Board of Directors to align on key foundational elements in the form of a 3-year strategic plan. After 6 months of defining priorities, mapping a growth plan, and conducting stakeholder interviews to get a temperature check on where the organization could improve, a clear road map was developed in support of organizational growth and evolution. The 3-year plan addresses these critical priorities:
- Define the ArtsNow strategy, brand, and message to increase awareness of and engagement with the organization
- Refine and advance the ArtsNow programs and services to ensure effectiveness and scalability
- Expand the ArtsNow service footprint to drive organizational growth and evolution
- Strengthen the ArtsNow financial model and organizational structure to support growth and expansion