Focus Groups Inform Web Performance
We had the pleasure of facilitating a series of focus groups for an up-and-coming technology company who needed to drive traffic to their website. The company culture is creative and collaborative with no shortage of big ideas. What we appreciated most is their willingness to test and validate those same big ideas.
After curating a set of questions for each of the participant groups, we were certain all bases were covered. We would test the data-driven company direction, measure support for the big ideas and tease out the pain points on current user experience.
Using a mindset of learning versus directing, we validated, gained support and found a few new pain points. Three consistent themes emerged across all groups. These themes enabled us to put together a solid strategy recommendation for new traffic website and increased visitor frequency.