The Monthly Brief : Spring Edition
Get in the know.
Diversity Makes a Difference in Advertising
Brands across the globe are being challenged for more inclusive representation in their advertising, as consumers want to see the diversity of their communities better depicted in all mediums. Facebook took the lead in this study showing that diversity in advertising makes a significant difference in brand loyalty, brand perception, and brand engagement. In one simulation, results saw a 90% lift in brand recall when participants were shown online ads featuring characters they felt were more similar to themselves.
Zoom Like a Pro!
Whether you’re new to “Zoom-ing”, or are a seasoned veteran doubling-down on remote teamwork, these top tips from Zoom will have you virtually meeting like a pro in no time. Take note of the insights on whiteboarding, screen sharing, and calendar integration - just to name a few of the valuable shares to make your virtual reality a lot easier!
Shining New Light on a Legacy Sound Studio
How does an audio-focused company come to life visually? We worked with Chris Fogg, Founder and CEO of ListenUp Audio, to transform the organization’s brand identity with a new name, logo, messaging, and website. The new company name, LANTERN Audio Productions, along with a new look and digital presence, showcase their expertise in leading across the audio and visual landscape by shining a light on artistry, excellence, expertise, and innovation. LANTERN houses business verticals that focus not only on audio production, but also content creation, film post production, and audiobook publishing. Check out their latest work and projects on their new website.